Our Approach
Our approach works like magic because it takes the ambiguity out of the marketing planning process. The process is focused, uncomplicated and fast. It refuses to waste time on the inconsequential. It centers only on matters of substance. Best of all, it sells. And selling is what its all about.
Lionel Sosa
Partner
Lionel Sosa is an independent marketing consultant and nationally recognized portrait artist. He is the founder of Sosa, Bromley, Aguilar & Associates (now Bromley Communications), which became the largest Hispanic advertising agency in the U.S.
Sosa is an acknowledged expert in Hispanic consumer and voter behavior and was named “One of the 25 most influential Hispanics in America” by Time Magazine.
Lionel has authored 3 books and co-author to 2 others. He is author of “Children of the Revolucion- How the Mexican Revolution Changed America”, distributed by Texas University Press, “Think and Grow Rich, a Latino Choice” published in by Random House, “The Americano Dream: How Latinos Can Achieve Success in Business and in Life”, published by Dutton. He is co-author of “El Vaquero Real- the Original American Cowboy” published by Bright Sky Press and was a contributing author of “Latinos and the Nations Future”, edited by Henry Cisneros and published by Arte Publico Press, University of Houston.
Lionel was media consultant for Presidents Ronald Reagan, George H. W. Bush, and George W. Bush. He has served on the teams of eight national Republican presidential campaigns.
Sosa currently serves on the boards of The Cisneros Center, The Kipp Academy in San Antonio, City-Year in San Antonio, The Briscoe Museum, Texans for Education Reform and is a member of The Texas Higher Education Coordinating Board’s Strategic Planning Committee.
Lionel is a member of the Texas Business Hall of Fame and has served on the Board of Regents of The Texas A&M University System, the Board of Trustees for the University of the Incarnate Word, the Boards of Sesame Workshop, creators of Sesame Street, ACT (American College Testing), PBS, the Public Broadcasting System and NCLR, National Council of La Raza. He chaired both the United Way of San Antonio and the San Antonio Symphony and was Executive Director for the grass roots foundation, MATT- Mexicans and Americans Thinking Together.
In 2001, Sosa was a Fellow at the Institute of Politics at Harvard University. He was awarded an honorary PHD in Humanities from the University of the Incarnate Word. His portraits in oil have been exhibited at The Smithsonian Museum in Washington DC, The George H.W. Bush Library at Collage Station, Texas and Texas A&M University San Antonio, among others.
Kathy Sosa
Partner
Kathy Sosa reinvented herself when she stepped off the fast track of the advertising world and moved, with her husband Lionel Sosa, to a small town south of San Antonio, Texas. The couple re-created a classic Texas farmhouse and turned an existing workshop on the property into a painting studio for Lionel, where artistic friends and family regularly joined in for artistic practice and study.