Carlos Maestas was imported from Sacramento, California at the age of 14. After graduating from Douglas MacArthur High School, he attended The University of Texas in San Antonio and started a company called Key Ideas. Carlos earned an MBA from the University of Incarnate Word and returned to his alma mater as an adjunct professor for two semesters teaching marketing and international business in 2009. Through his work, Carlos discovered a passion for helping nonprofits tell their stories and build awareness of important issues both in San Antonio and around the world.

Key Ideas is passionate for telling great stories in ways that raise awareness and inspire action both in the city and around the world. In fact, the BBC featured a PSA produced by Key Ideas for a client during a documentary about child abuse. This documentary aired in the United States and Canada.

Key Ideas also followed stories as far away as West Africa and Moldova. In Africa, Key Ideas documented the work of a San Antonio nonprofit that assists Liberian communities recovering from two civil wars.

Over the past 11 years, Key Ideas’ clients in San Antonio and the surrounding area include San Antonio Food Bank, City Church, Carabin Shaw, The Salvation Army, Big Brothers Big Sisters, and The SAISD Foundation.