Xaviera Laijas Szeman founded XMEDIA in 2009 after several years honing her media skills at some of Texas’ top public relations and advertising agencies. XMEDIA operates with the expressed purpose of providing clients with efficient and solid media strategy via research, negotiations, and smart buying practices. XMEDIA’s top clients include: Texas Dow Employees Credit Union, Solar Winds, IDEA Public Schools, Boys & Girls Club of Austin, Remax Vista of Texas, and IBC Bank.

Xaviera’s advertising career began in San Antonio while interning at Garcia LKS under mentor Lionel Sosa. She soon went on to work at Public Strategies in the media relations department servicing a Fortune 500 auto manufacturer as well as assisting CEO Jack Martin with Fortune 50 client media needs. Subsequently, at GSD&M’s Ideacity Xaviera had the pleasure of working on clients such as United States Air Force, John Deere, Texas A&M, and AT&T where she further developed her love of all things advertising.

She has lived in Austin since enrolling at the University of Texas in January of 2001. While working towards her graduation in 2004, with a double major in English and Political Science, Xaviera held jobs with the State Energy Marketing Fund under Land Commissioner Jerry Patterson as well as a White House internship in the office of Presidential Personnel.